RICE

Since the late 1980s’, HBI has been at the forefront of promoting aromatic rice in continental Europe in addition to other markets of the world and has largely been responsible for the rapid growth of the basmati and jasmine segments of these markets. We are recognized as key suppliers of basmati and Thai fragrant rice where we serve about 10% of the continental European market. 

Our market expertise is supported by blue chip fully integrated rice millers who have decades of experience in rice, produce top quality aromatic rice and have an ethical and highly reliable consumer-oriented approach. This expertise enables HBI to be a cornerstone of the European rice market and an excellent partner for rice importers and exporters.